Deborah Marquardt is an award-winning integrated sales and marketing leader for global companies and high-growth startups. She is an expert at building and repositioning brands to drive awareness, preference and marketshare. Whether leading creative development, media investment and content strategy, or managing strategic partnerships and business development, she connects the dots to tell a bigger story that fuels sell-in and sell-thru.
Her B2C experience spans beauty, luxury and media: iconic L’Oreal and P&G beauty brands including Maybelline, Cover Girl and Garnier; the Diamond Producers Association where she led category marketing for the ultimate luxury product; popular Time Inc beauty/fashion titles InStyle and People StyleWatch; and top PR and media agencies at Publicis and Interpublic. On the B2B front, Deborah has worked across the digital technology, financial services, and entertainment/media sectors: comms lead for PwC’s global entertainment and media practice; and strategic advisor at Diamond Standard Company, a Series A fintech/blockchain startup. A content creator at heart, she got her start as a reporter and editor at Bloomberg BNA.
Deborah has a knack for building brands that are distinct and differentiated. Brands that know who they are, and who they’re for – that show up on the screens and in the environments that matter to their audiences and add value. Throughout her experience are projects that leverage digital innovation, high-profile partners and trending culture to engage with consumers via unique experiences, organic integrations and native content. (See examples below.) She has been quoted extensively about signature brand initiatives in The New York Times, LuxuryDaily, Adweek, Forbes, Digiday and MarieClaire, among others; and is a published writer on trends in beauty, luxury products and culture.
In 2017, LuxuryDaily named Deborah a Luxury Woman to Watch and she was recognized as The Delaney Report’s Corporate Media Executive of the Year (2013), and an AdAge Media Maven (2012). She speaks frequently on content strategy and marketing to women and consumers < 40 at conferences including the Cannes Festival of Media, Internet Week, JCK, CES and Cosmoprof. Active in industry organizations that support the next generation of female talent, including Cosmetic Executive Women, She Runs It, and StepUp Women’s Network (Board), Deborah also serves on the Advisory Board of SparkleCut Diamonds, a DTC fine jewelry company. A French speaker and a GIA-certified diamond expert, she loves to travel and is happiest with her family – in, on or near the water.